Real Estate CRM Comparison Table
Every CRM we track, side by side: who it's for, what it costs, and which fields are still being verified. Prices checked against vendor pages.
What this table is
One row per CRM, only the fields that change a buying decision. When we haven't verified a field yet, we say so — we'd rather show a gap than a guess.
Two CRMs in this table don't publish pricing at all (Lofty, BoldTrail). Their "From" figures are third-party reported ranges, and we label them as such. How we verify prices →
| CRM | Best for | From | IDX website | Lead routing | Dialer | Setup fee | Contract | Review |
|---|---|---|---|---|---|---|---|---|
| Follow Up Boss The CRM for teams that live on lead volume. |
Teams buying portal leads (Zillow, Realtor.com) that need fast routing and relentless follow-up | $69/user/mo | Via integrations (no native IDX website) | Advanced — round-robin, first-to-claim, price/ZIP rules | Calling add-on $39/user/mo (monthly billing) or $33/user/mo (annual billing) on Grow; unlimited calling and texting included on Pro and Platform. Texting included on Grow; calling is the paid add-on. | None published on pricing page | No contract; 14-day free trial; cancel anytime. Prices + tax where applicable. | Review → |
| Lofty Website, IDX, ads, and AI follow-up in one platform. |
Teams that want website + CRM + ads and AI follow-up in one system | Quote only* | Included — MLS-connected IDX website | Lead routing on team plans (per third-party reviews) | Power Dialer listed as add-on with no public price; AI Sales Agent add-on reported from $60/mo for 200 leads (third-party) | Not published; quote-based | Unknown — verify on demo | In testing |
| BoldTrail (formerly kvCORE) The all-in-one platform for brokerages and teams. |
Brokerages and multi-office teams that want CRM, IDX, marketing, and back office in one platform | Quote* | Included — IDX website with MLS integration | Yes — team lead routing and automation | Unknown | Unknown — one third-party estimate cites $1,000-$5,000 implementation | Unknown — verify on demo | In testing |
| Real Geeks Website, IDX, and CRM bundled for solo agents and small teams. |
Solo agents and small teams that want website + CRM + PPC in one bundle | Unknown | Not yet verified | Not yet verified | Not yet verified | Not yet verified | Not yet verified | In testing |
| Wise Agent Budget-friendly CRM with transaction checklists for solo agents. |
Solo agents on a tight budget who need contacts, drip campaigns, and transaction management | $49/mo flat | Not yet verified | Not yet verified | Power dialer is a separate paid subscription (older official blog cited $59-$149/mo by line count; current price not listed on pricing page — confirm before budgeting). WiseText SMS add-on $11/mo + one-time $80 signup. | None — no setup costs; free onboarding and unlimited training per official FAQ | No contract; 14-day free trial; cancel anytime without penalties | In testing |
| Sierra Interactive Premium IDX websites with a built-in CRM for teams and brokerages. |
Teams and brokerages that want a premium website + CRM platform | Unknown | Not yet verified | Not yet verified | Not yet verified | Not yet verified | Not yet verified | In testing |
* Lofty and BoldTrail (formerly kvCORE) do not publish pricing; figures shown are third-party reported and quote-based. Fields marked "Not yet verified" are on our testing roadmap — we publish numbers only after checking them against vendor pages or a live account.